ABOUT MIDLAND INDIA

At Midland LED Lights, we believe lighting should do more than brighten a space — it should enhance comfort, style, and efficiency. We are committed to providing high-quality LED lighting solutions that combine modern design, long-lasting performance, and energy savings for homes, offices, shops, and commercial spaces.

Our collection is designed to meet everyday lighting needs with reliability and elegance. From practical lighting essentials to premium decorative options, every product is selected with a focus on durability, brightness, and value. We aim to help our customers create spaces that look better, feel better, and work better.

With a customer-first approach, Midland LED Lights strives to deliver trusted products, thoughtful service, and a smooth shopping experience. Whether you are upgrading a single room or illuminating an entire project, we are here to light the way with quality you can depend on.

Midland LED Lights — Brightening spaces with innovation and trust.

Our Story

Midland Electricals Pvt. Ltd. was built on a strong foundation of experience in the electrical industry, with roots dating back to 1982. Over the years, the company evolved with changing technologies and market demands, and in 2014, Midland was redefined with a clear focus on LED lighting. This shift marked the beginning of a new phase driven by innovation, modern designs, and global sourcing.

Today, Midland has grown into a trusted name in lighting, offering a wide range of solutions across residential, commercial, outdoor, and decorative segments. With a commitment to quality, competitive pricing, and customer satisfaction, we continue to expand our reach and bring the latest lighting solutions to customers across India.

Meet The Co-Founders

Rajesh Kumar Chawla

Co-Founder

With a journey in the electrical industry that began in 1982, Rajesh Kumar Chawla brings decades of hands-on experience, deep market understanding, and strong business ethics to Midland Electricals Pvt. Ltd. As the founder, his expertise spans across manufacturing, trading, and product development in electrical and lighting solutions. His long-standing industry presence and commitment to quality have been instrumental in building a solid foundation for the brand, guiding Midland with stability, reliability, and a vision rooted in experience.

Utkarsh Chawla

Co-Founder

He represents the new-generation leadership at Midland, bringing a modern outlook and a growth-driven mindset to the business. Since redefining the brand in 2014 with a focus on LED lighting, he has played a key role in introducing global designs, direct import strategies, and market-oriented product ranges. His approach combines innovation, trend awareness, and customer-centric thinking, helping Midland stay competitive, relevant, and aligned with the evolving needs of the lighting industry.

OUR MISSION

Our mission at Midland Electricals Pvt. Ltd. is to deliver high-quality, reliable, and thoughtfully designed lighting solutions that cater to the diverse needs of our customers. We are committed to simplifying the lighting experience by offering a carefully curated range of products that combine performance, durability, and modern aesthetics, ensuring the right solution for every space.

We strive to provide exceptional value through competitive pricing, supported by our strong sourcing network and direct import capabilities. Our focus is on maintaining consistent quality standards while continuously upgrading our offerings to align with the latest industry trends and technological advancements.

At the core of our mission is a customer-first approach — building long-term relationships by offering transparency, dependable service, and complete support at every stage, from product selection to final delivery. We aim to empower architects, interior designers, retailers, and businesses with the right lighting solutions, making Midland a trusted partner in every project.

Through continuous growth, innovation, and operational excellence, our mission is to create a seamless and efficient lighting ecosystem that delivers not just products, but complete solutions that add value, enhance spaces, and exceed expectations.